Episode 25: Insights into Political Strategy and Corporate Communications with Matthew Krayton

December 18, 2024

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Matthew Krayton is the founder and principal of Publitics, a public affairs, public relations, and political consulting firm. With expertise in political campaigns, crisis management, and corporate messaging, Matthew has worked with a range of clients, from startups and executives to major political candidates. He has advised on high-profile campaigns across multiple states, bringing a strategic, data-driven approach to both political and business communications.

Guest Resources

  • Matthew’s LinkedIn – Connect for insights on politics and PR strategy.
  • Publitics Website – Visit to learn more about strategic communications.
  • Bo de Paoli’s Instagram – Follow Bo for behind-the-scenes content and expert insights.

Value Bombs

  1. Political strategy and corporate messaging go hand in hand – The same tactics that win elections can shape brand narratives and crisis management.
  2. Digital media is redefining political campaigns – Social media, influencer marketing, and digital engagement are now essential tools for campaign success.
  3. Crisis management requires preparation, not reaction – The best way to handle PR disasters is to have a proactive strategy in place.
  4. Super PACs and big money heavily influence elections – Understanding their role is crucial for anyone navigating the political landscape.
  5. Leadership requires emotional intelligence – Successful leaders do the inner work to stay calm under pressure and communicate effectively.

Sponsors

  • Grit Fitness: Elevate your fitness with cutting-edge training and expert coaching. Learn more at Grit Fitness.
  • D3 Capital: Unlock sophisticated investment strategies designed to protect and grow your wealth. Learn more at D3 Capital.

Show Notes

Click the timestamps to jump directly to key discussions in the episode.

[00:00] – Introduction to Matthew Krayton and the world of political consulting.
[01:00] – The founding of Publitics and its role in PR and strategy.
[02:30] – The 60/40 split: Corporate vs. political consulting.
[04:10] – Matthew’s involvement in the Biden campaign and digital strategy.
[07:30] – Super PACs and the role of big money in elections.
[10:20] – The rise of social media in modern political campaigns.
[14:50] – Crisis management and how businesses can prepare for PR challenges.
[20:00] – Ethical concerns in politics and corporate communication.
[26:00] – The importance of emotional intelligence in leadership.
[32:00] – The future of digital strategy in politics and business.
[38:30] – How Publitics helps businesses navigate public relations challenges.
[45:00] – Final thoughts on politics, leadership, and communication strategy.

Killer Resources

  • D3 Capital eBook –  Get our latest eBook on mastering tax reduction strategies!
  • Grit Fitness Blog – Access premium content on fitness, wellness, and peak performance.
  • D3 Capital Blog – Stay informed on financial trends and advanced wealth-building strategies.
  • Follow Bo on Instagram @bodepaoli for expert insights on business, fitness, and mental resilience.

Like  this episode? Subscribe to Raw and Relentless on your favorite podcast platform! Stay ahead of the curve by following Matthew Krayton and Bo DePaoli for top-tier insights on politics, public relations, and business leadership.

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