Episode 32: Building an Organic Juice Empire with Matt McLean
February 5, 2025
Subscribe to Raw and Relentless
Apple | Spotify | Amazon Music
Matt McLean is the founder and CEO of Uncle Matt’s Organic, the #1 organic orange juice brand in the U.S. With a deep-rooted family history in citrus farming, Matt turned his vision into reality by pioneering organic citrus production long before it was mainstream. His leadership has propelled Uncle Matt’s into major grocery chains, making organic juice accessible to millions while advocating for sustainable and regenerative farming practices.
Guest Resources
- Uncle Matt’s Organic Website – Learn more about the #1 organic orange juice brand.
- Matt’s Instagram – Follow for updates on organic farming and products.
- Matt’s LinkedIn – Connect for insights into entrepreneurship and the organic industry.
- Bo de Paoli’s Instagram – Follow Bo for behind-the-scenes content and expert insights.
Value Bombs
- The best business ideas come from solving real problems – Matt’s organic journey started with an unmet demand for pesticide-free juice in the ’90s.
- Regenerative farming is the future of agriculture – Healthy soil and holistic farming practices lead to more sustainable food production.
- Resilience is key to long-term success – Matt had to pivot his entire supply chain when citrus greening disease devastated Florida’s orange groves.
- Getting into 20,000 stores took persistence and strategy – Landing major deals with Publix, Kroger, and Whole Foods required years of perseverance.
- Organic certification is strictly regulated – Despite misconceptions, USDA Organic is one of the most stringent food certifications, ensuring integrity in production.
Sponsors
- Grit Fitness: Elevate your fitness with cutting-edge training and expert coaching. Learn more at Grit Fitness.
- D3 Capital: Unlock sophisticated investment strategies designed to protect and grow your wealth. Learn more at D3 Capital.
Show Notes
Click the timestamps to jump directly to key discussions in the episode.
[00:00] – Introduction to Matt McLean and Uncle Matt’s Organic.
[01:00] – How Matt started the brand before USDA Organic certification existed.
[02:30] – The pivotal conversation that sparked his transition into organic farming.
[04:10] – Why regenerative farming is essential for soil health and sustainability.
[07:30] – The citrus greening disease crisis and how it reshaped Uncle Matt’s supply chain.
[10:20] – How Uncle Matt’s Organic secured national distribution deals.
[14:50] – The role of e-commerce in selling organic beverages.
[20:00] – Breaking down organic certification: What it really means.
[26:00] – Expanding the product line beyond orange juice.
[32:00] – How to get your product on retail shelves.
[38:30] – Final thoughts on business resilience, farming, and entrepreneurship.
Killer Resources
- D3 Capital eBook – Get our latest eBook on mastering tax reduction strategies!
- Grit Fitness Blog – Access premium content on fitness, wellness, and peak performance.
- D3 Capital Blog – Stay informed on financial trends and advanced wealth-building strategies.
- Follow Bo on Instagram @bodepaoli for expert insights on business, fitness, and mental resilience.
Performance & Wellness Picks
Optimize your performance and lifestyle with our recommended essentials:
- Daily nutrition boost – Slate Protein for high-quality protein on the go.
- Stay hydrated – Ghost Hydration to keep you energized and refreshed.
- Wellness essentials – Integrative Therapeutics for overall health support.
Like this episode? Subscribe to Raw and Relentless on your favorite podcast platform! Stay ahead of the curve by following Matt McLean and Bo DePaoli for top-tier insights on organic farming, entrepreneurship, and business strategy.