Episode 39: Building a Multimillion Dollar Business with Jonathan Velarde

March 26, 2025

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Jonathan Velarde is a Marine veteran, entrepreneur, and founder of a multimillion-dollar valet, shuttle, and parking lot management company. From standing post at the White House to building his own service-based business, Jonathan blends military precision with entrepreneurial hustle. He also hosts the podcast Get After It and continues to expand operations in two states.

Guest Resources

Jonathan’s Instagram – @parkingmogul
Business Page – @valetparkingpros
Podcast – Get After It on Spotify and Apple

Value Bombs

Presidential Detail to Founder – How Jonathan transitioned from guarding the President to building his own empire.
Why Parking Lots Print Money – The breakdown of leasing, profit margins, and real estate strategy behind his success.
Systems, Not Stress – How Jonathan manages 70+ employees and scaled across states with automation and clarity.
Military Grit Meets Business Grit – Applying structure, urgency, and leadership lessons from the Marines to daily operations.
Build Then Brand – Launching his podcast and leveraging content creation for personal and professional growth.

Sponsors

  • Grit Fitness: Elevate your fitness with cutting-edge training and expert coaching. Learn more at Grit Fitness.
  • D3 Capital: Unlock sophisticated investment strategies designed to protect and grow your wealth. Learn more at D3 Capital.

Show Notes

Click the timestamps to jump directly to key discussions in the episode.

[00:00] – Intro to Jonathan’s military roots and transition to business.
[02:30] – Launching a valet and shuttle company in the middle of COVID.
[04:45] – Why parking lots are his favorite investment play.
[09:20] – Military detail at Camp David, the White House & Mar-a-Lago.
[13:40] – Going to Pepperdine for free using the GI Bill.
[18:10] – The California vs. Florida business climate debate.
[22:30] – The systems behind managing 70+ employees across states.
[28:50] – How his dad influenced his entrepreneurial path.
[33:20] – Launching his podcast and what he’s learned from content creation.
[38:10] – Doing Whole30, quitting nicotine, and leveling up discipline.
[44:00] – Where to connect with Jonathan and final thoughts.

Killer Resources

  • D3 Capital eBook –  Get our latest eBook on mastering tax reduction strategies!
  • Grit Fitness Blog – Access premium content on fitness, wellness, and peak performance.
  • D3 Capital Blog – Stay informed on financial trends and advanced wealth-building strategies.
  • Follow Bo on Instagram @bodepaoli for expert insights on business, fitness, and mental resilience.

Performance & Wellness Picks

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